Privacy Policy


This site is owned by Farmland Market Limited (company number 11696329). Our registered address is International House, 64 Nile Street, London, United Kingdom, N1 7SR. We are an online property portal and not a property sales or letting agent or agency. We have no legal relationship with the owners of the assets featured on this site. If a contractual relationship exists, it is between Us and the agents listed on this site. We do not and will not represent or act as agent for the owners the assets featured.

This document intends to inform the User (you) of the Privacy Policy (the “Policy”) of this site (www.farmland – from now on referred to as the “Site”).

Any changes we may make to this Policy in the future will be posted on this page.

This Policy sets out what information we collect and for what purpose.

Contacting Us

All communications and queries should be directed via the Contact Us page –

Data we collect for properties on the site

What data is collected?

  • Images, price information, sales history, addresses, location, and descriptions

How is the data collected?

  • From the Agents listed on our site

Why is the data collected?

  • To provide our service.
  • To allow the advertising of the properties.
  • To allow prospective purchasers to access the information.
  • To allow Users the ability to see historic information.
  • For our own commercial purposes.

How long is the data held for?

  • We will stop advertising a property when we are instructed to do so by our members.
  • Property information will remain available on the Site as historical data.
Data we collect for previous properties listed on the site

What data is collected?

  • Images, price information, sales history, addresses, location, and descriptions.

Why is the data collected?

  • To provide a service for some Users relating to historical sale evidence
  • to enable Users to see detailed property descriptions of properties in areas that they may require information on
  • For our own commercial purposes and to build property databases

Why we collect the data and the lawful basis for doing so?

  • To enhance the service we provide on the site
  • To provide a more data rich experience for Users
  • to provide services to third parties including using the data in services such as property valuation models or surveyor comparison software.

How long is the data held for?

  • We will stop advertising a property when we are instructed to do so by our members.
  • No personal property information will remain available on the Site as historical data.
Data we collect relating to your information (personal and technical)

What data is collected?

  • Your name and contact details
  • Your search requirements
  • Your current address and your current property circumstances
  • Your opinion on the market given in surveys or discussion boards
  • All other information you provide to us when corresponding with us by phone, e-mail or otherwise
  • IP Addresses, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Full uniform resource locators (URL) clickstream to, through and from our Site (including date and time),
  • products you viewed or searched for
  • page response times and download errors
  • length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page; and
  • we may combine technical information with other information that we have about you to help us with our processing of your information as set out in this Policy.

Why we collect the data and the lawful basis for doing so?

  • To ensure you receive a full experience of the Site and Our services
  • To ensure any inquiry you make is passed on to the relevant party
  • For training and monitoring purposes
  • To understand our site better and make improvements
  • To administer our site most effectively
  • In order to provide property alerts of properties which may be of interest to you
  • For profiling purposes
  • to deliver relevant advertising to you whilst you are on the Site
  • to contact you for your views on our services and to notify you occasionally about important changes to our Terms of Use or this Policy or developments to this Site or our services

How long is the data held for?

  • All personal information will be kept for two years other than information provided when you set up a User account, in which case these will be deleted when you delete your account
Lead profiling

Your activity on our site may, from time to time by profiled by us. This is to understand the us of our site better and provide all Users with a better experience. If you wish to object to this then please contact us via the Contact Us page –

Use of your data for marketing and communications

Sometimes we may use your personal information to provide marketing messages to you. You can opt out of marketing and other communications at any time by contacting us via the Contact Us page –

Removing property data from the site

Please make contact via the Contact Us page if you have any concerns relating to property information or data (both current or historic) on the site.

Who has access to your personal data?

We retain access to all personal information that we have collected from you or about you. Once your information has been passed to one of the third party agents in the course of providing our services (most typically when you communicate with an estate agent through our Site) then that agent will have a copy of the information that you have provided within your enquiry and your contact details which they will use to get in touch with you.

In relation to property data, it is provided to us by the third-party agents who have responsibility for this. We are not responsible for use (or misuse) of your information by any third-party agent.

If Farmland Market Ltd is sold then we may disclose your data to a prospective purchaser in a secure manner.

Otherwise, we will not sell or distribute your information to any third party without your permission, other than when obliged to be law.

Where do we store your personal data?

The data we collect may be transferred and stored outside the European Economic Area (“EEA”) and / or proceeds by staff outside the EEA. Any activity undertaken outside the EEA will be done inline with this policy and your data will be dealt with securely. Although we will do our best to protect your personal data, any transmission is at your own risk. By submitting your personal data to us, you agree to this transfer, storing or processing.

All passwords given to you (or chosen by you) are your responsibility. You must keep them safe and you must not share them with anyone.

Your Rights

You have the right to ask us not to process your personal data at any time.

You have the right to use our Site without consenting to marketing and communication services that we provide. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.

You have a right to request access to or rectification of your personal data which we hold about you. You also have a right to erase your personal data, to restrict the processing of your personal data and the right to receive your personal data that you have provided to us, the right to object to our processing of your personal data and a right to request that we transmit your personal data to another data controller.

Where we process your personal data because you have given us your consent to do so, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us via the Contact Us page –

Cookies and Tracking

We use “cookies” to enable us to personalise your visits to our Site, simplify the signing-in procedure, keep track of your preferences and to track the usage of our Site. If you continue to use this site we will assume that you are happy with it.